Beyond Likes: Turning Social Media into Conversations
The Limit of Likes
Likes feel good — a little digital applause — but they don’t always mean much. A hundred likes don’t guarantee a single new customer. What does create momentum? Conversations.
When followers comment, share stories, or message you directly, that’s where trust and connection begin.
Why Conversations Matter
Depth of Connection: Real dialogue builds relationships, not just recognition.
Customer Insight: Comments and messages reveal what people actually care about.
Trust and Loyalty: When people feel heard, they’re more likely to return — and refer.
How to Spark Conversations
Ask Real Questions: Go beyond “yes or no” polls. Invite stories or opinions.
Respond Authentically: Reply to comments like you would in person.
Share Behind-the-Scenes: Show the process, not just the polish.
Highlight Your Community: Feature customers, partners, or local events.
Local Example: Conversation That Counted
An Anoka fitness studio was struggling with engagement. Their posts earned likes but little dialogue. After shifting to ask members about their favorite local trails and routines, comments flooded in. Conversations turned into stronger connections — and new memberships.
The Takeaway
Likes are surface-level. Conversations build community. And community fuels growth.
At Moon & Marrow, we help businesses move past vanity metrics and into marketing with backbone — authentic, intentional, and rooted in connection.
Ready to start real conversations with your audience? Let’s build a strategy that speaks.
