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Blog
The Studio
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Start Something
Blog
The Studio
Offerings
Start Something
Seasonal Marketing: How Summer Campaigns Can Heat Up Sales
Marketing & Business Intelligence Kate Lumsden 7/3/25 Marketing & Business Intelligence Kate Lumsden 7/3/25

Seasonal Marketing: How Summer Campaigns Can Heat Up Sales

Don’t sleep on the season — lean into it.

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Design That Lasts: Why Timeless Beats Trendy
Branding & Indentity Kate Lumsden 6/3/25 Branding & Indentity Kate Lumsden 6/3/25

Design That Lasts: Why Timeless Beats Trendy

Aesthetics fade. Backbone stays.

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Real Results, Real People: The Power of Client Testimonials
Branding & Indentity Kate Lumsden 5/6/25 Branding & Indentity Kate Lumsden 5/6/25

Real Results, Real People: The Power of Client Testimonials

Nothing builds trust like a good story — from someone other than you.

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Marketing Momentum: Keeping Consistency When Life Gets Messy
Marketing & Business Intelligence Kate Lumsden 4/8/25 Marketing & Business Intelligence Kate Lumsden 4/8/25

Marketing Momentum: Keeping Consistency When Life Gets Messy

A good system beats perfect timing.

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What Happens After the Rebrand?
Branding & Indentity Kate Lumsden 3/10/25 Branding & Indentity Kate Lumsden 3/10/25

What Happens After the Rebrand?

The launch is just the beginning.

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Why Your Homepage Might Be Doing Too Much
Website Design Kate Lumsden 2/3/25 Website Design Kate Lumsden 2/3/25

Why Your Homepage Might Be Doing Too Much

Simple doesn’t mean basic. It means effective.

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The Creative Comeback: Finding Inspiration in the Everyday
Personal & Studio Life Kate Lumsden 1/6/25 Personal & Studio Life Kate Lumsden 1/6/25

The Creative Comeback: Finding Inspiration in the Everyday

When the well runs dry, creativity often hides in plain sight.

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Five Signs It’s Time to Revisit Your Brand Voice
Branding & Indentity Kate Lumsden 12/2/24 Branding & Indentity Kate Lumsden 12/2/24

Five Signs It’s Time to Revisit Your Brand Voice

If your brand voice isn’t evolving — it’s eroding.

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Strategy Before Aesthetic: Why Pretty Isn’t Enough
Marketing & Business Intelligence Kate Lumsden 11/4/24 Marketing & Business Intelligence Kate Lumsden 11/4/24

Strategy Before Aesthetic: Why Pretty Isn’t Enough

Good design turns heads — great strategy makes them stay.

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The Power of a Single Landing Page
Website Design Kate Lumsden 10/1/24 Website Design Kate Lumsden 10/1/24

The Power of a Single Landing Page

You don’t always need a full website — sometimes, one page can do the heavy lifting.

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DIY vs. Done-for-You Marketing: When to Let Go and Let a Pro Handle It
Marketing & Business Intelligence Kate Lumsden 9/3/24 Marketing & Business Intelligence Kate Lumsden 9/3/24

DIY vs. Done-for-You Marketing: When to Let Go and Let a Pro Handle It

Time isn’t your enemy — scattered energy is.

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The Art of the Brand Audit: Why Every Business Needs One (Even If It’s Thriving)
Marketing & Business Intelligence Kate Lumsden 8/7/24 Marketing & Business Intelligence Kate Lumsden 8/7/24

The Art of the Brand Audit: Why Every Business Needs One (Even If It’s Thriving)

Think of it as a tune-up for your marketing machine.

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Intuition Meets Insight: How We Build Marketing Plans That Scale
Marketing & Business Intelligence Kate Lumsden 6/13/24 Marketing & Business Intelligence Kate Lumsden 6/13/24

Intuition Meets Insight: How We Build Marketing Plans That Scale

Great marketing isn’t just data-driven — it’s human. Here’s how we blend both.

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Consistency Over Cleverness: Social Strategy for Real Results
Social Media & Reputation Management Kate Lumsden 5/30/24 Social Media & Reputation Management Kate Lumsden 5/30/24

Consistency Over Cleverness: Social Strategy for Real Results

Engagement isn’t magic. It’s rhythm.

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Local SEO Tips from the Back Roads of Anoka
SEO & SEM Kate Lumsden 4/21/24 SEO & SEM Kate Lumsden 4/21/24

Local SEO Tips from the Back Roads of Anoka

Want to be found online in a small town? Start by thinking like your neighbor.

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Spreadsheets, Gut Checks, and Growth: A Day in the Studio
Marketing & Business Intelligence Kate Lumsden 3/5/24 Marketing & Business Intelligence Kate Lumsden 3/5/24

Spreadsheets, Gut Checks, and Growth: A Day in the Studio

A peek behind the scenes at how creative strategy actually happens.

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What Google Ads Have in Common with Restoring a Classic Car
SEO & SEM Kate Lumsden 2/9/24 SEO & SEM Kate Lumsden 2/9/24

What Google Ads Have in Common with Restoring a Classic Car

Paid ads are powerful — but only when they’re tuned just right.

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Building Backbone: The Strategy Behind a Confident Visual Identity
Branding & Indentity Kate Lumsden 1/17/24 Branding & Indentity Kate Lumsden 1/17/24

Building Backbone: The Strategy Behind a Confident Visual Identity

Design is what they see. Strategy is what holds it up. Here’s how we create brands with backbone.

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Creative Burnout, Huskies, and the Art of Taking a Break
Personal & Studio Life Kate Lumsden 1/6/24 Personal & Studio Life Kate Lumsden 1/6/24

Creative Burnout, Huskies, and the Art of Taking a Break

Rest is part of the work. Here’s what I’ve learned from slowing down.

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Your Marketing Isn’t Failing — It’s Just Unfocused
Marketing & Business Intelligence Kate Lumsden 12/14/23 Marketing & Business Intelligence Kate Lumsden 12/14/23

Your Marketing Isn’t Failing — It’s Just Unfocused

Most brands don’t need a complete overhaul. They need a clear direction.

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