How to Make Reels Without Being Awkward on Camera
The Stage Fright Problem
Hitting “record” can feel like stepping onto a stage. Suddenly, you’re hyper-aware of your voice, your hands, even the background. But here’s the truth: your audience isn’t looking for a polished actor — they’re looking for a real person they can trust.
How to Make Reels Without Being Awkward on Camera
The key is preparation, simplicity, and authenticity. Plan your message, keep it short, and focus on speaking naturally — like you would to a customer in person.
Tips to Feel Natural on Camera
Start Small
Film quick clips of products, behind-the-scenes work, or your space before jumping into face-to-camera.
Script Lightly
Outline 2–3 key points instead of memorizing a full script.
Keep It Short
Reels perform best under 30 seconds — less pressure, more impact.
Use Natural Language
Talk like you would in the shop, not like you’re reading an ad.
Focus on Value
Share a quick tip, answer a common question, or show a process.
Local Example: Reels That Worked
An Anoka bakery owner dreaded being on camera. Instead of scripted promos, she started filming herself frosting cupcakes while casually explaining seasonal specials. The result? More engagement, shares, and customers walking in saying, “I saw your Reel!”
The Takeaway
Reels don’t require acting skills — just authenticity. When you focus on showing up as yourself and providing value, customers connect more deeply than they ever would with a polished script.
At Moon & Marrow, we help small businesses create video strategies with backbone — natural, approachable, and effective.
Ready to roll camera without the cringe? Let’s design Reels that feel like you.
