Do Email Newsletters Still Work for Small Businesses?
The Reliable Mailbox
In an age of shifting algorithms and rising ad costs, email is like the steady mailbox at the end of the driveway. It doesn’t disappear overnight. People check it daily, and when you’re inside, you’ve earned direct attention.
Do Email Newsletters Still Work for Small Businesses?
Yes. Email continues to deliver one of the highest ROI channels for small businesses because it provides direct, owned access to customers — no algorithm required.
Why Email Still Wins
Direct Access
Emails go straight to your audience without platform interference.
High ROI
Studies show email marketing often delivers $30–$40 for every $1 spent.
Relationship Building
Regular updates build trust and keep your brand top of mind.
Versatility
Share promotions, tips, or stories — all from one channel.
Tips for Effective Newsletters
Keep It Consistent: Weekly or monthly rhythms work best.
Provide Value: Mix updates with tips, stories, or exclusive offers.
Make It Scannable: Use short paragraphs and clear headings.
Always Include a CTA: Guide readers to book, shop, or learn more.
Local Example: A Newsletter That Paid Off
A service provider in Anoka started a monthly newsletter with seasonal tips and small business updates. Within six months, repeat business grew by 20% — and customers forwarded emails to friends, creating new leads.
The Takeaway
Newsletters may not be flashy, but they’re powerful. When you show up consistently with value, the inbox becomes a direct line to trust and growth.
At Moon & Marrow, we help small businesses design email strategies with backbone — consistent, intentional, and built to perform.
Ready to give your inbox momentum? Let’s craft newsletters that work.
