Blog Posts vs. Billboards: Why Content Marketing Works Harder
The Billboard Effect
Driving down Highway 10, you’ll see plenty of billboards. They catch your eye for a few seconds — a restaurant exit here, a realtor’s smiling face there — and then they’re gone. Traditional ads like these are quick impressions, but they vanish the moment you pass them by.
Blog posts, on the other hand, don’t disappear. They keep showing up in search results, getting shared, and drawing people in long after they’re written.
Why Blog Posts Have Staying Power
SEO Value: Each post creates an entry point into Google search. One good article can bring in visitors for years.
Education + Trust: Posts give you space to share insights, stories, and solutions — not just slogans.
Repurposing Power: A single blog can be sliced into social posts, email newsletters, or even video scripts.
Cost Efficiency: Unlike billboards that vanish once the contract ends, blog content keeps delivering without extra spend.
Content Marketing in Anoka, MN
We worked with a local home services business that had always relied on yard signs and newspaper ads. After starting a blog with SEO-focused articles (“How to Prepare Your Home for Winter in Anoka, MN”), they saw a steady increase in website traffic. Six months later, half their new leads were finding them through posts they’d already published.
The Real Difference
Billboards are like fireworks — bright, flashy, gone. Blog posts are like campfires — they burn steadily, attracting people who gather around, and they can be stoked over time.
The Takeaway
For small businesses, blog posts are more than content. They’re assets that build credibility, improve search rankings, and create lasting engagement.
At Moon & Marrow, we help businesses turn ideas into blog posts with backbone — content that keeps working for you long after the ink (or pixels) dry.
Ready to trade quick impressions for long-term visibility? Let’s build content that lasts.
