Five Signs It’s Time to Revisit Your Brand Voice
When Words Stop Working
Your business isn’t the same as it was last year — and your brand voice shouldn’t be either.
We recently worked with a long-time client whose visuals were sleek and modern, but their messaging still felt stuck in 2019. Their design said one thing, but their voice said another. The disconnect was costing them attention and trust.
If this sounds familiar, it may be time to revisit your voice. Here are five clear signals to look for.
1. Declining Engagement
Your emails, posts, or campaigns aren’t landing like they used to. People are skimming past instead of clicking in. That’s often a sign your tone no longer resonates — either because your audience has shifted, or your message hasn’t kept pace.
2. Internal Confusion
If your own team struggles to describe what you do — or everyone says it differently — your brand voice lacks clarity. A strong voice creates alignment so everyone tells the same story with confidence.
3. Visual/Voice Mismatch
Maybe your new branding looks clean and modern, but your messaging still sounds dated or overly corporate. When your words and visuals don’t match, your audience feels the disconnect. Voice should always reinforce the visual story.
4. Audience Drift
Your ideal customer isn’t static. As their needs, values, or behaviors evolve, your messaging should too. What worked for your audience two years ago may no longer reflect what they care about today.
5. Tone Inconsistency Across Platforms
Does your Instagram sound playful while your website reads like a legal contract? That inconsistency creates confusion and erodes trust. A unified voice builds credibility and makes every touchpoint feel cohesive.
What to Do If These Signs Sound Familiar
If even one of these signals resonates, it’s time for a refresh. At Moon & Marrow, we help brands rediscover their voice — one that feels natural, rooted, and ready for the next chapter.
We go beyond aesthetics to uncover:
Positioning: Where you stand in your market.
Personality: How your voice should sound to match your values.
Practical Application: How your tone shows up in emails, social posts, websites, and conversations.
Because voice isn’t just about what you say — it’s about how people hear you.
Words Carry Weight
In today’s noisy world, clarity and cohesion are priceless. A strong brand voice evolves as your business evolves. It reflects your maturity, your positioning, and your personality.
At Moon & Marrow, we help businesses strip away the generic, find their rhythm, and speak with confidence. Because your words carry weight — and we make sure they land.
Is your voice saying what you mean? Let’s refine it together.
