Google Business Profile for Car Dealerships
Your dealership’s first impression isn’t your showroom floor—it’s your Google Business Profile (GBP). Whether customers are searching for a new truck, scheduling a service appointment, or looking up parts, they’re starting on Google. A well-built profile ensures you show up in the right searches and stand out against competitors.
Why Google Business Profile Matters for Dealerships
A complete and accurate Google Business Profile helps dealerships capture more local searches, appear in the map pack, and convert online interest into real-world visits. According to Google, businesses with verified profiles are 2.7x more likely to be considered reputable by customers. For a car dealership, that translates into more showroom visits, more service appointments, and ultimately, more sales.
Multiple Profiles: Sales, Service, and Parts
One of the most overlooked opportunities in automotive is creating separate GBPs for sales, service, and parts. Each department can have its own categories, photos, hours, and phone numbers. This not only makes your listings more accurate but also helps you rank in specialized searches like “oil change near me” or “OEM Toyota parts in Minneapolis.”
Dealerships that separate their profiles often see service bookings rise by 10–20% simply because customers can find them more easily.
Key Fields to Optimize
Google rewards completeness. Every field in your GBP sends signals about your business.
Categories: Use both primary (e.g., “Ford Dealer”) and secondary (“Auto Repair Shop,” “Auto Parts Store”).
Services: Oil changes, trade-in appraisals, EV charging station—list everything.
Attributes: Accessibility, financing, bilingual staff.
Photos: High-quality images of staff, showroom, service bays, and happy customers.
Dealers who upload photos regularly (once a week) get 42% more requests for driving directions than those who don’t.
Posts, Updates, and Q&A
Think of GBP as a living storefront. Use it actively:
Posts: Share promotions, trade-in events, or service specials.
Q&A: Pre-load common customer questions (financing options, warranty coverage).
Updates: Adjust hours for holidays or weather closures.
This activity not only reassures customers but also signals to Google that your dealership is current.
Reviews + Local SEO Connection
Google reviews flow directly into your profile and boost map pack visibility. Dealers with consistent new reviews typically rank higher within weeks. When paired with local citations (Yelp, DealerRater, Cars.com), your GBP becomes the foundation of a strong local SEO strategy.
Your dealership deserves to be the first choice when local customers search for cars, service, or parts. At Moon & Marrow, we help auto dealers optimize Google Business Profiles that drive foot traffic, service bookings, and sales.
Want the bigger picture? Read our full guide to Automotive Dealership Marketing in Minnesota.
Ready to put your dealership on the map? Contact us today and let’s build your profile with backbone.
