How to Tell If Your Marketing Is Actually Working
The Dashboard Check
Picture driving down Highway 10 with no dashboard. You might feel like you’re moving fast, but you’d have no idea about speed, fuel, or direction. That’s what running marketing without measurement looks like — movement without clarity.
How to Tell If Your Marketing Is Actually Working
The best way to measure marketing success is by tracking leads, conversions, and customer lifetime value. Vanity metrics like likes and impressions may look encouraging, but they don’t show whether your marketing drives real revenue.
Metrics That Actually Matter
Leads Generated
Track how many potential customers come from each campaign.
Conversion Rates
Measure how many leads take the next step: booking, buying, or signing up.
Customer Acquisition Cost (CAC)
How much it costs you to gain a new customer.
Customer Lifetime Value (CLV)
The long-term value of a customer relationship.
Metrics That Mislead (Vanity Metrics)
Likes 👍
Impressions 👀
Follows 👤
Page Views 🌐
They’re encouraging, but they don’t tell the full story.
Local Example: From Vanity to Value
An Anoka fitness studio was excited by hundreds of likes on their posts but saw no increase in memberships. After tracking leads and conversions instead, they realized email campaigns were outperforming social — and shifted their focus for real results.
The Takeaway
Marketing isn’t about noise. It’s about momentum. By focusing on meaningful metrics, you gain clarity, spend smarter, and grow stronger.
At Moon & Marrow, we help small businesses measure what matters — creating strategies with backbone, not burnout.
Ready to see if your marketing is really working? Let’s measure what matters.
