When Faithful Symbols Matter: Lessons from Cracker Barrel’s Rebrand Reversal
Cracker Barrel’s logo redesign and rapid reversal reveal the power of legacy branding. Learn why symbols matter, when change can feel like betrayal, and how to evolve without losing trust.
What Makes a Brand Memorable? (Hint: It’s Not Just the Logo)
A memorable brand starts long before the logo. Here’s what really makes it stick.