What Happens After the Rebrand?
The Real Work Begins After Launch
After months of design, strategy, and planning, the rebrand is live. Logo refreshed, colors updated, website relaunched. Many clients see this moment as the finish line. But the truth? It’s just the starting gate.
A rebrand is a spark. Activation is what builds the fire. The rollout — how you implement your new identity across platforms, tools, and culture — is what determines whether your rebrand sticks.
Step 1: Prioritize High-Visibility Assets
The first step is ensuring your most public-facing platforms reflect the new identity:
Website updates, ensuring new visuals and copy are live.
Social media profiles and graphics, so every touchpoint matches.
Customer-facing collateral such as brochures, signage, or packaging.
These are the brand’s “first impressions.” Updating them quickly creates alignment and avoids confusing your audience.
Step 2: Create a Rollout Checklist
After the big updates, we turn to internal materials. This includes:
Pitch decks and sales presentations.
Onboarding materials and employee handbooks.
Email signatures and templates.
Internal tools or documents that carry the brand voice.
We provide a detailed checklist so nothing falls through the cracks. A consistent rollout creates confidence — inside and out.
Step 3: Align the Team
A rebrand isn’t just visual; it’s cultural. Your team needs to know not only what changed, but why it matters. That’s why we host brand alignment sessions — quick workshops or strategic calls with leadership and staff.
These sessions ensure your team understands the story behind the new brand and feels equipped to carry the voice forward in daily interactions. When employees become brand ambassadors, the rebrand lives beyond design.
Step 4: Build Brand Guides for Action
A style guide isn’t enough. We create brand guides for action:
How should the team talk about the company in emails or meetings?
What tone should be used in customer communication?
Which visuals and photos are on-brand?
How frequently should the brand voice appear on social channels?
These details move your rebrand from theory to practice. Cohesion builds trust, and trust builds long-term growth.
Real Example: From Update to Activation
One client launched a beautiful new identity but hadn’t prepared their team for the rollout. Sales decks used the old logo, social channels were inconsistent, and staff weren’t sure how to explain the change. We stepped in, created a rollout plan, and trained the team. Within weeks, their new brand felt not only visible but lived — inside the company and out.
From Spark to Fire
A rebrand shouldn’t just look good — it should feel good across every layer of your business. When activated correctly, your rebrand becomes more than an announcement. It becomes an experience your customers and employees share every day.
At Moon & Marrow, we don’t just design rebrands. We help you roll them out, embed them in your culture, and build consistency that lasts.
Ready to bring your rebrand to life? Let’s create a rollout plan.
