What to Post on Instagram for Your Small Business
The Empty Canvas Problem
Ever stared at a blank screen, wondering what to post next? You’re not alone. Many small businesses get stuck trying to figure out what their audience actually wants to see. The secret: it’s less about perfection, more about connection.
What to Post on Instagram for Your Small Business
The best mix includes behind-the-scenes content, customer stories, helpful tips, and product or service highlights. This variety keeps your feed engaging while showing personality, expertise, and value.
5 Post Ideas That Always Work
Behind-the-Scenes
Share your process, workspace, or day-to-day routine. Authenticity builds trust.
Customer Spotlights
Highlight reviews, testimonials, or stories from happy clients.
Quick Tips or How-To’s
Offer bite-sized advice relevant to your field — shareable and helpful.
Product/Service Features
Show what you offer with photos, videos, or Reels. Focus on benefits, not just features.
Local Flavor
Share Anoka events, landmarks, or seasonal themes to root your brand in the community.
Local Example: Posting with Purpose
An Anoka café shifted from random product photos to a consistent mix of behind-the-scenes baking clips, customer shout-outs, and seasonal specials. Engagement spiked, and foot traffic followed.
The Takeaway
Instagram isn’t about being perfect. It’s about being present, consistent, and authentic. With the right mix of content, your small business can build visibility and connection that lasts.
At Moon & Marrow, we help businesses design social strategies with backbone — authentic, intentional, and sustainable.
Ready to stop guessing what to post? Let’s create a content mix that works.
