When to Redesign Your Website (And When to Just Refresh It)

Clients often ask: “Do we need a full redesign, or just a refresh?” And the answer depends on one word — function. If your site is technically sound, mobile-friendly, and structurally solid, you may not need to tear it down. A refresh can realign visuals, tone, and messaging without losing everything you’ve built.

But if your site is slow, confusing, outdated, or no longer supports your business goals, a redesign might be the right move. The key is to assess honestly. Are users bouncing? Are you embarrassed to share your link? Is your business outgrowing the current structure?

At Moon & Marrow, we help clients make this call with clarity. Whether it’s a fresh coat of paint or a full frame-off rebuild, we make sure your digital presence supports the next chapter of your business — beautifully and strategically.