Brand Messaging & Positioning Workshops for Twin Cities Small Businesses

You’ll walk away with a complete messaging toolkit that includes your positioning statement, value proposition with proof points, ideal customer profiles, a message house, and a brand voice & tone guide. Unlike long, theoretical decks, our deliverable is practical and usable. For example, you’ll get homepage headline starters, CTA examples, and caption prompts you can put into action immediately. Many clients tell us this clarity speeds up content creation, reduces rewrites, and gives their team a confident, consistent way to talk about the business.

The full process typically takes 2–3 weeks: pre-work and research, a live workshop session, and delivery of your messaging toolkit. The workshop itself is usually 90–120 minutes. If you’re on a tighter timeline, we can streamline the process and still cover the essentials. Some businesses book us before a website launch or campaign, while others schedule when growth has stalled. Either way, the goal is to make sure you leave with actionable clarity, not just ideas.

We recommend including 2–4 people: the owner/founder, a marketing lead, and someone who interacts with customers daily. This ensures the messaging reflects both leadership vision and customer reality. Too many voices can slow down decision-making, so we keep the core group tight. If you need wider input, we can gather feedback beforehand or present the final messaging to the larger team after the workshop. This way, you get both efficiency in the session and alignment across the company.

Yes. Our workshops are designed for remote delivery via video call. We use collaborative tools like Google Docs or Miro to co-create messaging in real time, and sessions are recorded so you can revisit them later. Remote delivery means no travel costs or scheduling hurdles, making it easy for your team to participate from anywhere. Many clients appreciate the flexibility of shorter virtual sessions versus trying to carve out a full in-person day. The end result is just as effective—sometimes even faster.

That depends on your needs. Some clients only want the toolkit so their internal team can handle implementation. Others ask us to apply the new messaging directly to their website. In those cases, we often start with homepage headlines, CTAs, and service page intros for quick impact. Over time, we can roll the messaging through every page, blog, and social channel. The workshop gives you the foundation, and our copywriting support ensures the rollout is smooth and consistent.

A rebrand usually focuses on visual identity—logos, colors, design. Our workshops focus on language: what you say and how you say it. Many businesses jump to visuals without clarifying their message first, which leads to mismatched creative. By aligning your positioning and voice, you make your current visuals work harder—and if you choose to rebrand later, the creative process moves faster because the message is already clear. Think of it as the foundation under your brand’s house.

Messaging success shows up in both leading and lagging indicators. Right away, you’ll notice content creation is faster and more consistent—less second-guessing or rewriting. In marketing metrics, stronger messaging improves engagement (like click-through rates, time on page, and email opens) and reduces bounce rates. Downstream, clearer positioning often shortens sales cycles and boosts conversion rates because prospects understand your value faster. We encourage setting a few before-and-after metrics—like homepage conversions or inquiry quality—so you can see the impact in real terms.