Paid Ads Management for Twin Cities Small Businesses
Updated: • By Moon & Marrow
What Happens When Paid Ads Aren’t Managed Well
Boosting posts or running ads without targeting is like shouting into the void. Budgets disappear quickly, impressions don’t turn into clicks, and clicks don’t turn into customers. Without consistent optimization, even well-built campaigns lose effectiveness over time.
Poorly managed ads don’t just waste money—they also give competitors the chance to dominate your market.
Google Ads capture customers actively searching for your services.
Social ads reach people who are likely to need what you offer, even before they search.
Paid ads provide fast, measurable results compared to organic marketing.
A strategic mix of Google and social advertising helps you stay visible, competitive, and top of mind.
Why Paid Ads Matter for Small Businesses
What’s Included in Our Paid Ads Management
Campaign Strategy & Setup
We begin with clear goals—leads, calls, sales—and build campaigns that align with your budget. Targeting is tailored to your location, audience, and business type so your spend is efficient from day one.
Keyword & Audience Targeting
On Google, we identify high-intent keywords your customers actually search. On social platforms, we target by interests, demographics, and behaviors to put your message in front of the right people.
Ad Copy & Creative Development
We write compelling headlines, calls-to-action, and ad copy that convert clicks into customers. When needed, we design simple visuals or adapt your brand assets for social platforms.
Conversion Tracking & Setup
We implement tracking for clicks, calls, form fills, and purchases so you know exactly what your ads are producing. This data guides ongoing optimization.
Ongoing Optimization
Ads aren’t “set and forget.” We adjust bids, refine audiences, test creative, and pause underperformers so your budget always works harder.
Performance Reporting
Every month, you’ll receive a clear report with metrics that matter—impressions, clicks, conversions, cost per lead—plus insights and next steps.
Optional Add-Ons
Landing page design for ad campaigns, advanced retargeting sequences, and A/B testing for creative or offers.
Ready to get more from your ad budget?
3 Common Paid Ads Mistakes Small Businesses Make
1. Boosting posts without strategy
“Boost” buttons make it easy to spend money without control. These quick campaigns usually target too broadly, eating up budget without producing leads.
2. Skipping conversion tracking
If you don’t track calls, form fills, or purchases, you’re guessing about results. Without data, you can’t tell whether ads are actually driving business.
3. Leaving campaigns on autopilot
Even good ads decline over time as audiences tire of seeing the same creative. Without ongoing optimization, performance drops, costs rise, and competitors win the clicks.
Our Process
Audit – Review existing campaigns (if any), platforms, and current performance.
Build – Create campaigns with targeting, copy, creative, and tracking.
Optimize – Monitor results weekly, refine targeting, and scale what’s working.
“We were boosting posts and barely seeing results. Moon & Marrow built a proper campaign, tracked conversions, and within weeks we were getting real leads at half the cost.” — Twin Cities Home Services Business Owner
Proof from Local Businesses
FAQ
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We manage Google Ads (Search, Display, and Local) along with social platforms like Facebook, Instagram, and LinkedIn. For most Twin Cities small businesses, Google captures customers who are actively searching, while social ads expand reach and build awareness. If your audience is active elsewhere—like Pinterest or TikTok—we’ll evaluate whether it makes sense to include them. We don’t spread your budget thin; instead, we focus on the platforms most likely to deliver results for your business.
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Budgets vary by industry, but most small businesses start seeing meaningful traction in the $500–$1,500/month range for ad spend. Highly competitive industries (like legal or medical) may require more, while niche or local service providers can often see results at lower budgets. We’ll recommend a budget based on your goals, competition, and customer acquisition cost. Importantly, we’ll ensure every dollar is trackable, so you’ll know exactly what your spend is producing.
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No ethical agency can promise specific results, because ads depend on factors like competition, seasonality, and your offer. What we do guarantee is full transparency and optimization. You’ll always know where your money is going, what campaigns are performing, and what adjustments we’re making. Many clients start seeing leads within weeks, while stronger ROI develops over 2–3 months as campaigns are refined. Our job is to maximize efficiency and continually lower your cost per lead.
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Yes. We handle ad copywriting from headlines and descriptions to calls-to-action, making sure your message is clear and persuasive. For social campaigns, we can design simple branded graphics or adapt photos and videos you already have. For example, a local café might use our branded templates for specials, while a home service provider could feature before-and-after project photos. Our goal is to make your ads look polished while staying authentic to your brand.
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Google Ads capture high-intent searches—someone typing “emergency plumber Minneapolis” is ready to act now. Social ads, on the other hand, target people who match your audience profile but may not be actively searching yet. They’re ideal for building awareness, promoting offers, or retargeting past website visitors. The best results often come from using both: Google to capture intent-driven leads and social to create ongoing visibility and nurture potential customers.
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We go beyond vanity metrics like impressions and clicks. Success is measured by conversions—calls, form fills, bookings, or purchases—depending on your business goals. We set up conversion tracking so every ad has a measurable outcome. For example, a law firm might track consultation requests, while a salon tracks online bookings. Reports highlight cost per conversion so you see exactly how your investment is performing. This ensures ads aren’t just running—they’re producing results.
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Yes, and often we recommend it. Even the best ads won’t convert if they send people to a generic or outdated page. We design or refresh campaign-specific landing pages that match your ads and give visitors a clear next step. For instance, a dental clinic ad for teeth whitening might lead to a dedicated page with details, testimonials, and a booking button. Custom landing pages improve conversion rates and maximize your return on ad spend.
The Takeaway
Paid ads don’t have to be a money pit. With expert management, paid ads stop being a gamble and become a predictable, scalable growth channel for your business.
At Moon & Marrow Studio, we make paid advertising simple, transparent, and effective for Twin Cities small businesses.
Ready to get more from your ad budget?
Written by Moon & Marrow, a Minnesota branding and marketing studio helping local businesses grow with compliant strategies.
Businesses that want faster visibility than SEO alone can provide.
Owners tired of boosting posts without seeing results.
Companies ready to invest in growth with a predictable ad budget.
Small businesses that need expert setup and management instead of DIY campaigns.
Who This Service Is For