Review & Reputation Management Twin Cities
Updated: • By Moon & Marrow
What Happens When Reviews Are Ignored
When reviews are missing, negative, or unanswered, potential customers assume the worst. Even a single negative review with no response can overshadow dozens of satisfied clients. Google also ranks active, well-reviewed businesses higher, meaning poor reputation management costs you both customers and visibility.
Why Reviews Matter for Small Business Growth
87% of consumers read online reviews before choosing a local business.
Businesses with 4+ star ratings earn significantly more clicks and calls.
Responding to reviews builds credibility and improves Google rankings.
Strong reviews don’t just build trust — they directly drive more business.
What’s Included in Our Review & Reputation Management
Review Generation System
We help you set up simple, repeatable processes to ask customers for reviews at the right moments—like after a service call or purchase. By using text/email prompts and direct links, we make leaving feedback effortless. This steady stream of new reviews builds credibility and improves your search visibility.
Response Templates & Guidelines
Not sure what to say? We provide you with ready-to-use response templates tailored for positive, neutral, and negative reviews. These guidelines ensure your replies sound professional, empathetic, and on-brand—no matter who’s handling them.
Negative Review Mitigation
Negative feedback doesn’t have to hurt your reputation. We coach you on how to respond calmly and constructively, showing potential customers that you value feedback. Done right, a thoughtful response can turn a critic into an advocate—or at least reassure readers that you care.
Ongoing Monitoring
It’s easy to miss new reviews when you’re busy running your business. We monitor your profiles across Google, Facebook, Yelp, and other key platforms, so nothing slips through the cracks. You’ll always know what’s being said about your business in real time.
Platform Prioritization
Not every review site matters equally. We identify where your audience actually looks—Google, Yelp, or industry-specific directories—and focus your energy there.
Reporting & Insights
Every month, we deliver a clear report of your review activity, including new reviews, response times, and overall ratings. These insights show progress, highlight opportunities, and make your reputation strategy measurable.
Optional Add-Ons
For businesses with high volume, we can integrate review requests into your POS or CRM. This automates the process, giving you a steady flow of reviews without manual follow-up.
Ready to make your reviews work for you?
3 Common Review Management Mistakes Small Businesses Make
1. Not asking for reviews at all
Happy customers usually need a nudge to leave feedback. If you’re not asking, you’re relying on chance—often only hearing from unhappy customers. Without a steady flow of reviews, your business looks inactive or unproven compared to competitors.
2. Ignoring negative reviews
It’s natural to want to avoid bad feedback, but silence can be worse than the review itself. Unanswered negatives suggest you don’t care, while a professional response shows you listen and are willing to improve. Even one thoughtful reply can restore trust with future customers.
3. Responding emotionally or defensively
Business owners sometimes fire back at unfair reviews in the heat of the moment. Unfortunately, those emotional responses live online forever. A defensive tone can scare off potential customers. The right approach is calm, empathetic, and professional—turning criticism into proof that you take service seriously.
Our Process
Audit – We review your current online reputation, platforms, and response history.
Activate – We set up systems for generating reviews and provide response frameworks.
Manage – We monitor, track, and adjust strategy for continuous reputation growth.
“We dreaded seeing a new review come in because we never knew how to respond. Moon & Marrow gave us templates and a system that not only got us more 5-star reviews but made our responses consistent and professional.” — Minneapolis Home Services Business Owner
Proof from Local Businesses
Businesses that respond to 100% of their reviews generate an average of 35% more revenue than those that don’t.
FAQ
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Reviews influence both trust and visibility. Customers look at star ratings before deciding who to contact, and Google uses reviews as a ranking factor. A steady flow of recent, positive reviews helps you win clicks and calls.
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We set up review request systems at natural touchpoints — like after a service visit or purchase. Customers receive simple, mobile-friendly links that make it easy to leave feedback. We also train your team to ask in ways that feel authentic.
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No one can guarantee removal unless the review violates platform guidelines. What we can do is guide you in responding strategically to minimize the damage and demonstrate your commitment to customer service.
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Google is the priority, but we also support Facebook, Yelp, and industry-specific platforms. We’ll help you focus on the review sites that matter most to your customers.
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Yes. We can either provide response templates you use yourself or manage responses directly with your approval process in place. This ensures consistency and professionalism without taking up your time.
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Ideally within 24–48 hours. Timely responses show customers you value feedback and are engaged. Delayed or no response makes businesses appear inattentive.
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Most businesses see an increase in reviews within the first month of implementing a system. The compounding effect comes over 3–6 months as your volume, recency, and ratings improve.
The Takeaway
Your reputation is too important to leave to chance. With the right systems in place, you can generate a steady stream of 5-star reviews, respond with confidence, and build credibility that attracts new customers.
At Moon & Marrow Studio, we help Twin Cities small businesses turn reviews into one of their most powerful growth tools.
Ready to build a reputation that drives results?
Written by Moon & Marrow, a Minnesota branding and marketing studio helping local businesses grow with compliant strategies.
Small businesses without a steady flow of reviews.
Owners who feel overwhelmed or unsure how to respond.
Businesses with a mix of positive and negative reviews.
Anyone looking to strengthen both credibility and search rankings.
Who This Service Is For