Website Refresh & Conversion Tune-Up Services for Twin Cities Small Businesses
Updated: • By Moon & Marrow
An outdated site or unclear design doesn’t just look unprofessional — it loses customers. Visitors bounce when they can’t find what they need, and clunky layouts create doubt instead of trust. Even small issues, like buried contact info or slow loading, can cost you valuable leads.
A website that isn’t optimized for conversion is more than a missed opportunity — it’s a silent drain on your business.
What Happens When Your Website Isn’t Built to Convert
Why Your Website Matters for Small Business Growth
Customers decide in seconds whether to trust your business based on your site.
A clear flow and strong CTAs dramatically increase leads.
Google rewards sites that are user-friendly, mobile-friendly, and fast.
A refreshed website doesn’t just look better — it builds credibility, earns trust, and drives results.
What’s Included in Our Website Refresh & Conversion Tune-Up
Website Audit
We start by evaluating your current site structure, design, and analytics. This includes reviewing user flow, bounce rates, and conversion paths to identify what’s working and what’s holding visitors back. You’ll get a clear picture of where your site stands and a roadmap for improvement.
Messaging & Copy Updates
Your words matter just as much as your design. We update headlines, service descriptions, and calls-to-action so they speak directly to your audience’s needs. Every line of copy is written to engage, build trust, and guide visitors toward booking, buying, or contacting you.
Conversion-Optimized Layouts
A beautiful site isn’t enough — it has to convert. We refine the layout of key pages, streamline navigation, and adjust the order of information so your visitors know exactly what to do next. By reducing friction, we make it easier for people to take action.
Call-to-Action Enhancements
Weak or hidden CTAs are one of the most common mistakes we see. We design and strategically place buttons, links, and forms that stand out and encourage clicks. Each CTA is crafted to feel natural while leading customers to the next step.
Mobile & Speed Optimization
Over 60% of traffic comes from mobile devices, and Google ranks sites based on performance. We make sure your site loads quickly and looks great on every screen size, eliminating the frustration that causes people to bounce.
Visual & Branding Consistency
Colors, fonts, and imagery should all reinforce your brand. We align your visuals across the site so it feels cohesive and professional, helping you stand out in a crowded market.
Optional Add-Ons
Need more than a tune-up? We can create new landing pages, integrate blogs, or design lead magnets that capture emails. For businesses ready for a bigger leap, we also offer full redesigns.
Ready to refresh your website into a conversion machine?
3 Common Website Mistakes Small Businesses Make
1. Cluttered homepages
Trying to say everything at once usually means nothing stands out. When visitors are met with walls of text, competing buttons, and too many choices, they feel overwhelmed and leave. A strong homepage should guide them step by step — not make them guess where to click.
2. Weak calls-to-action
It’s not enough to have a “Contact Us” link hidden in your menu. Without clear, compelling CTAs throughout the site, visitors won’t know the next step. Calls-to-action should be visible, persuasive, and tailored to what your customer actually wants to do, like booking an appointment, requesting a quote, or signing up.
3. Ignoring mobile optimization
Most people visit your website on their phone first. If the layout breaks, text is too small, or load times drag, they’ll abandon the visit within seconds. Google also ranks mobile-friendly sites higher, so neglecting mobile performance hurts both user experience and search visibility.
Our Process
Audit – We review your site’s design, structure, and analytics to find conversion gaps.
Refresh – We implement updates to copy, layout, and flow to strengthen engagement.
Activate – We launch your refreshed site with tracking so you can see the difference in leads and clicks.
“We thought we needed a brand-new website, but Moon & Marrow showed us how a refresh could make our existing site work harder. Within a month, our inquiries doubled.” — Twin Cities Service Business Owner
Proof from Local Businesses
Websites optimized for conversion see an average of 2–3x more leads within the first 90 days.
FAQ
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Not always. Many businesses assume their only option is a total rebuild, but often a refresh is enough. Updating messaging, layouts, and CTAs can transform performance without starting over. If we see that a new site would be more cost-effective in the long run, we’ll recommend it — but we focus on maximizing what you already have first.
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Most refresh projects take 3–6 weeks, depending on scope. Simple updates like copy and CTA adjustments can be done quickly, while bigger changes like new page layouts or blog integrations take more time. We’ll set a clear timeline at the start so you know exactly what to expect.
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Yes. We work across all major platforms and adapt our process to fit your setup. You won’t need to migrate or rebuild just to work with us — unless that’s something you want to explore. Our goal is to make improvements within the platform you’re already comfortable managing.
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That depends on your goals. Some clients want subtle adjustments that improve flow, while others want a more modern look that better matches their brand. We’ll recommend the changes that will deliver the most impact, and you’ll always have the final say in how far the refresh goes.
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Yes. Copy is at the heart of conversions, so it’s included in every refresh. We rewrite headlines, service descriptions, and calls-to-action to ensure your message is clear and compelling. If you need full-page rewrites, we can add that on as part of the project.
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We don’t just hand you a site and hope for the best. We set up tracking for forms, calls, and clicks so you can measure the impact. Many clients see an increase in leads within weeks, while bigger results build over time as the refreshed design and copy do their work.
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Yes. Some clients want a one-time update, while others prefer ongoing tweaks and monitoring. We offer maintenance options so your site continues to perform as your business grows.
The Takeaway
Your website is your digital storefront — and it should invite customers in, not push them away. A refreshed website makes your business look modern, loads faster, and converts better—especially on mobile, where most of your visitors start.
At Moon & Marrow Studio, we make websites clear, credible, and conversion-driven so you get results from every click.
Ready to make your website work harder and convert more customers?
Written by Moon & Marrow, a Minnesota branding and marketing studio helping local businesses grow with compliant strategies.
Businesses with websites that feel outdated or underperforming.
Owners who get traffic but struggle to turn visits into leads.
Anyone planning to expand services and needing a site that scales with them.
Small businesses that want a professional presence without a full rebuild.
Who This Service Is For