Clear It Out: What a Dumpster Taught Me About Branding

There’s nothing like the sight of a massive dumpster in your driveway to kickstart a cleansing process. I recently did a deep clean of our garage and workspace — tossing outdated tools, broken pieces, and things we’d “maybe use someday.” It was cathartic. And it reminded me of branding.

Over time, even the best brands collect clutter: outdated taglines, irrelevant services, clunky websites, or marketing strategies that made sense three years ago but now feel completely off. We hang onto them “just in case.” But all that weight slows you down.

At Moon & Marrow, part of what we do is help clients clear it out. We strip away the noise, the excess, the half-hearted attempts, and get down to what’s still true, still sharp, still working. Then we rebuild — cleaner, clearer, more aligned with who you are now.

Sometimes that means rewriting messaging. Sometimes it’s streamlining your services. Sometimes it’s letting go of a beautiful website that no longer functions. It’s not about being ruthless — it’s about being real.

We’ll help you:

• Identify what’s outdated or underperforming

• Clarify what still connects

• Rebuild with strategy and simplicity

• Reinforce what makes you magnetic today

So if your brand feels bloated, scattered, or stale — maybe it’s time to rent a metaphorical dumpster. Clear space. Make room. And get back to a message that feels alive again.

Because clean isn’t boring — it’s bold.