Email Marketing and Loyalty Programs for Minnesota Dispensaries
Why Email Still Works for Dispensaries
With advertising restrictions in Minnesota, email is one of the few channels dispensaries fully control. It’s cost-effective, direct, and can nurture customer loyalty over time. While social media keeps you visible, email keeps customers coming back.
Email is about education, updates, and community—not promotions or discounts that may conflict with compliance.
What to Send
Store updates: hours, holiday changes, or new services.
Educational content: safe storage tips, FAQs, or local cannabis news.
Event invitations: community gatherings, workshops, or informational sessions.
Building a Compliant Loyalty Program
Focus on community connection and customer appreciation rather than product discounts.
Offer perks like early access to event tickets, members-only educational guides, or branded merchandise.
Always review Minnesota regulations before launching any loyalty incentives.
Best Practices for Strong Results
Segment your list: regulars, new customers, event attendees.
Keep subject lines simple and clear: “We’re open late this Saturday” beats “Exclusive deal inside!”
Maintain a steady cadence—biweekly or monthly is plenty.
The Takeaway
Email and loyalty programs give Minnesota dispensaries a direct, compliant way to nurture customer relationships. By focusing on education, updates, and community perks, you’ll stay top-of-mind while building long-term trust and repeat visits.
Want to see how email and loyalty fit into a complete growth strategy? Read our full guide to Cannabis Dispensary Marketing in Minnesota →
Want help building an email and loyalty system that works? Let’s get it set up →
