How Minnesota Dispensaries Can Use Reviews to Build Trust and Improve Rankings
Why Reviews Matter More Than Ever
When customers choose between dispensaries, reviews often make the decision. In Minnesota, where ads are restricted, your reviews act as digital word-of-mouth. Google also treats them as a local ranking signal—more high-quality reviews mean more visibility.
Reviews are the single strongest trust signal for Minnesota dispensaries, directly influencing both customer decisions and local SEO.
How to Ask for Reviews Without Breaking the Rules
Use in-store signage with a QR code linking directly to your Google review form.
Train staff to invite reviews at checkout with a simple, polite script.
Send a compliant follow-up email thanking the customer and including the review link.
What Not to Do
Don’t offer discounts, free products, or other incentives—those violate compliance rules.
Don’t pressure customers or ask multiple times in a short window.
Avoid fake reviews at all costs; Google and customers will catch on.
Responding to Reviews Professionally
Thank positive reviewers with genuine, short responses.
Address negative feedback calmly and constructively; never argue.
Show readers that you care about customer experience, not just ratings.
Using Reviews in Your Marketing
Highlight standout testimonials on your website or social media.
Pull recurring themes (“friendly staff,” “clean store”) into your brand messaging.
Keep building steadily—Google favors a consistent stream of reviews over sudden spikes.
The Takeaway
Reviews drive both trust and visibility for Minnesota dispensaries. Make it easy for customers to leave feedback, respond to every review, and build a steady flow of positive experiences that lift your reputation and your search rankings.
Want to see how reviews fit into a complete growth system? Check out our full guide to Cannabis Dispensary Marketing in Minnesota →
Want help building a review request system that works? Let’s set it up →
