Sharpen Your Aim: What Archery Teaches Us About Targeting the Right Audience

Every Saturday, you’ll find me on the archery range — bow in hand, breath steady, eyes locked on the target. There’s a rhythm to it: anchor, inhale, exhale, release. And every time that arrow flies, I’m reminded just how much this practice mirrors what I do in branding and marketing.

Because great marketing isn’t about shooting arrows in every direction. It’s about knowing exactly who you’re aiming for — and adjusting your stance, your language, and your approach until you're aligned.

In this post, we explore what archery teaches us about audience targeting. For starters: clarity beats volume. You don’t need to speak to everyone. You need to speak clearly to the right people. At Moon & Marrow, we help clients define their ideal audience using a mix of data, insight, and a bit of intuitive muscle. Who are they? What do they value? What do they need that you provide?

Once we have the profile, we align everything — from tone of voice to design elements — to hit the center of that target. No more vague messaging. No more generic templates. Just focused, compelling communication that resonates.

Like archery, audience alignment takes practice. Sometimes, you miss. But with each attempt, you gather more insight. You adjust. You improve. And pretty soon, you’re landing bullseyes — not by luck, but by design.

So if your brand feels like it’s speaking into the void, maybe it’s time to step back, refocus your aim, and recalibrate your message. We’d love to help you line up your next shot.