What Google Ads Have in Common with Restoring a Classic Car
More Than Bolt-On Fixes
Running Google Ads is a lot like restoring a vintage car. You can’t just bolt on new parts and expect it to run like new. It takes patience, tuning, and testing — and it’s not always obvious what’s slowing you down.
The same is true with paid search. Success comes from diagnosing problems, making careful adjustments, and tracking performance over time. Without that process, ads sputter and stall.
Why Google Ads Need Tuning
Google Ads aren’t a “set it and forget it” tool. They only work when they’re carefully dialed in. That means:
Tight Targeting: Reaching the right audience instead of burning budget on the wrong clicks.
Compelling Copy: Writing headlines and descriptions that actually grab attention.
Clean Landing Pages: Making sure the destination delivers on the promise of the ad.
Real Offers: Giving people something worth acting on — not just noise.
Without these fundamentals, running ads is like pouring gas into a car that doesn’t have an engine. You spend money, but you’re not going anywhere.
Our Mechanic’s Mindset: Diagnose, Adjust, Test
At Moon & Marrow, we treat every campaign like a build project. Just as a mechanic documents every tweak in a restoration, we:
Diagnose: Analyze campaign performance to find what’s underperforming.
Adjust: Make strategic changes to targeting, creative, or offers.
Test: Track results over time to measure what actually works.
This cycle transforms a sputtering campaign into a well-oiled lead machine.
Real Example: From Sputtering to Smooth
One client came to us frustrated after months of running ads with little return. Their targeting was too broad, their copy didn’t highlight the value, and their landing page wasn’t optimized for conversion.
By systematically diagnosing and fine-tuning each piece — audience, copy, and page design — we doubled their click-through rate and tripled conversions within weeks.
Just like restoring a classic car, the beauty was in the details.
From Frustration to Flow
If you’ve ever spent money on ads and wondered where it went, you’re not alone. But with the right approach, Google Ads can shift from wasteful spend to consistent results.
It’s not about quick fixes. It’s about patience, precision, and optimization. With a mechanic’s mindset — diagnose, adjust, test — your campaigns can run as smoothly as a freshly tuned classic car.
Ready to turn your ads into a well-oiled machine? Let’s get under the hood.
