Spreadsheets, Gut Checks, and Growth: A Day in the Studio

Where Strategy Really Lives

People often assume strategy is stiff — buried in thick binders, rigid frameworks, and endless Google Sheets. But in our studio, strategy looks different. It lives beside sketches and half-finished lattes. It looks like sticky notes, dashboards with context, and yes — the occasional dog hair.

While my huskies wander between Zoom calls, my hands move from analytics to Adobe in the same breath. Growth isn’t a formula. It’s a rhythm. And our job is to help brands find theirs.

The Blend of Structure and Surprise

Our days rarely look the same. Some mornings are all about spreadsheets and dashboards. Others are spent sketching campaign concepts on the porch with a cup of coffee.

We believe that mixing real life with the creative process is a strength, not a flaw. It keeps us grounded, inspired, and connected. That’s why our clients don’t get cookie-cutter deliverables — they get solutions shaped by lived experience, insight, and intentional design.

Why Data and Intuition Belong Together

Creativity and clarity aren’t opposites. They’re partners. In our process, both matter equally:

• Spreadsheets & Dashboards: Hard numbers that ground decisions in reality.

• Gut Checks & Intuition: Insights shaped by years of experience, client conversations, and sometimes, an early morning walk with the dogs.

• Creative Sparks: Ideas that often show up in the in-between — mid-discussion, mid-sketch, mid-life.

This combination keeps our strategies alive — responsive to both the market and the human stories behind it.

Real Example: Rhythm in Practice

One client came to us convinced they needed a full rebrand. The spreadsheets showed declining engagement, but our conversations revealed something deeper: their voice had drifted away from what their audience loved. By combining data analysis with intuition, we recommended a brand voice refresh instead of a full overhaul. Within weeks, engagement rebounded.

That balance of numbers and nuance made all the difference.

Strategy Is Alive

In our studio, strategy doesn’t sit untouched in a binder. It flows between spreadsheets and sketches, coffee cups and client calls, dashboards and dog walks. It’s real, lived, and responsive.

At Moon & Marrow, we believe the best strategies grow from both data and intuition. Because growth isn’t stiff. It’s a rhythm — and when you find yours, everything clicks.

Ready for strategy that’s both grounded and alive? Let’s find your rhythm.