Do You Need a Website or Is Social Media Enough?
The Storefront vs. the Sidewalk
Think of social media like the bustling sidewalk outside your shop — full of chatter, energy, and quick impressions. A website, on the other hand, is your storefront: the place customers step inside to learn more, trust you, and take action. You need both to thrive.
Do You Need a Website or Is Social Media Enough?
Social media helps businesses get seen, but websites build trust. Social platforms are rented space — your reach can change overnight with algorithm shifts. A website is owned space, giving you control, credibility, and a place to convert visitors into customers.
Why Social Media Alone Falls Short
Limited Control: Algorithms decide who sees your posts.
Shifting Trends: What works today may vanish tomorrow.
No Ownership: Followers aren’t yours — they belong to the platform.
Why Websites Still Matter
Credibility: A professional site signals legitimacy.
SEO Benefits: Websites attract traffic from Google searches long after publishing.
Conversions: Clear calls-to-action turn visitors into customers.
Ownership: Your website is an asset you fully control.
Best Approach: Use Both Together
Share updates, stories, and quick wins on social.
Drive followers back to your website for details, sign-ups, or purchases.
Let your website serve as the foundation, with social media as the amplifier.
Local Example: Balanced Growth
An Anoka boutique relied only on Instagram for visibility. Sales were sporadic, and customer trust was shaky without a website. After launching a simple one-page site with their story, hours, and online ordering, sales grew steadily — with Instagram driving traffic to the storefront.
The Takeaway
Social media gets attention, but websites earn trust. For small businesses, the strongest strategy isn’t choosing one over the other — it’s letting them work together.
At Moon & Marrow, we help businesses design websites and social strategies with backbone — built to connect, convert, and last.
Ready to strengthen your digital foundation? Let’s build the website your social deserves.
