What Google Ads Have in Common with Restoring a Classic Car

Running Google Ads is a lot like restoring a vintage car. You can’t just bolt on new parts and expect it to run like new. It takes patience, tuning, and testing — and it’s not always obvious what’s slowing you down. The same is true with paid search. You have to start with a solid foundation, test each adjustment, and pay attention to the performance.

Google Ads work — but only when they’re dialed in. That means tight targeting, compelling copy, clean landing pages, and a real offer. Otherwise, you’re just spending gas money with nowhere to go. At Moon & Marrow, we treat every campaign like a build project. We track the tweaks. We document the changes. We optimize.

If you’ve ever spent money on ads and wondered where it went, we get it. It’s frustrating. But with a mechanic’s mindset — diagnose, adjust, test — you can turn a sputtering campaign into a well-oiled lead machine.